https://www.shoefitsadvisors.com/community-trust-is-critical-infrastructure daily 0.75 2026-07-23 https://www.shoefitsadvisors.com/community-trust-is-critical-infrastructure/water-strategy-data-center-site-selection monthly 0.5 2026-07-23 https://images.squarespace-cdn.com/content/v1/6a2b27b435d6a845efd69aba/9983e136-2fd4-47ab-baae-d1934efa89fc/05_us_water_consumption-ShoeFits.png Community Trust Is Critical Infrastructure - Water Strategy Belongs in Data Center Site Selection - Make it stand out Caption: U.S. data centers directly consumed about 17.4 billion gallons in 2023. Projections for 2028 run from 38 to 73 billion — and the width of that range is itself a symptom of how little standardized reporting exists. https://images.squarespace-cdn.com/content/v1/6a2b27b435d6a845efd69aba/f71c359d-8aec-497b-a5d6-a42f142e95b3/06_peak_capacity-ShoeFits.png Community Trust Is Critical Infrastructure - Water Strategy Belongs in Data Center Site Selection - Make it stand out Caption: UC Riverside researchers estimate data center cooling could require 697 million to 1.45 billion gallons of additional peak capacity per day by 2030 — roughly the daily water supply of New York City. Annual averages hide exactly the days that stress the system most. https://images.squarespace-cdn.com/content/v1/6a2b27b435d6a845efd69aba/e2de069d-8297-439a-be0b-908a1c4d3357/08_what_strong_looks_like-ShoeFIts.png Community Trust Is Critical Infrastructure - Water Strategy Belongs in Data Center Site Selection - Make it stand out Caption: Quincy, Douglas County, and Lancaster each turned water strategy into something a community can verify: a reuse utility the city owns, a reclaimed-water system meeting full cooling demand, and a daily cap written into an enforceable agreement. https://images.squarespace-cdn.com/content/v1/6a2b27b435d6a845efd69aba/002efe9e-aab8-445a-960a-db7548e2c030/07_permitted_vs_promised-ShoeFits.png Community Trust Is Critical Infrastructure - Water Strategy Belongs in Data Center Site Selection - Make it stand out Caption: Richland Parish, permitted vs. promised: the registration allows more than 23 million gallons per day, while Meta projects roughly 1.5 million gallons per day of actual use once operations stabilize. On an annual basis, Bloomberg has reported the site could use up to 1 billion gallons; Meta says 500 to 600 million. Neither number is a lie. Only one is enforceable. https://www.shoefitsadvisors.com/community-trust-is-critical-infrastructure/community-trust-is-now-critical-infrastructure monthly 0.5 2026-07-16 https://images.squarespace-cdn.com/content/v1/6a2b27b435d6a845efd69aba/0cf55f6b-ebde-4daa-bde9-c9e223974249/ShoeFits_infrastructure_stack.png Community Trust Is Critical Infrastructure - Community Trust Is Critical Infrastructure - Make it stand out The four questions that traditionally drove site selection are now the base of a taller stack — with community acceptance sitting on top as the layer that increasingly decides whether a project gets built. https://images.squarespace-cdn.com/content/v1/6a2b27b435d6a845efd69aba/c8451260-f270-46bf-908c-bba47f9c4c6c/ShoeFits_public_sentiment.png Community Trust Is Critical Infrastructure - Community Trust Is Critical Infrastructure - Make it stand out Gallup’s mid-2026 reading (71% opposed) caps a sharp climb in under a year — a signal of how much closer communities are now watching, not blanket rejection. https://images.squarespace-cdn.com/content/v1/6a2b27b435d6a845efd69aba/a78a3727-cb8f-4cd1-83fe-b73823ba3deb/ShoeFIts_projects_blocked_delayed.png Community Trust Is Critical Infrastructure - Community Trust Is Critical Infrastructure - Make it stand out The $64B cited above is a two-year cumulative figure. A single quarter of 2026 then stalled roughly the same value as all of 2025 combined — a structural shift, not a cyclical spike. https://images.squarespace-cdn.com/content/v1/6a2b27b435d6a845efd69aba/f5000710-b27b-4ecf-9211-69e2c7249a18/ShoeFits_bipartisan_split.png Community Trust Is Critical Infrastructure - Community Trust Is Critical Infrastructure - Make it stand out Because opposition is bipartisan, it rarely resolves through a single political channel — and it can surface at almost any stage of a project. https://images.squarespace-cdn.com/content/v1/6a2b27b435d6a845efd69aba/937fac90-22ca-44de-8021-98d318c6ba13/ShoeFits_opposition_groups.png Community Trust Is Critical Infrastructure - Community Trust Is Critical Infrastructure - Make it stand out Organized opposition is scaling faster than most project timelines — which is why waiting for it to appear is rarely a workable strategy. https://www.shoefitsadvisors.com/community-trust-is-critical-infrastructure/category/Insights monthly 0.5 https://www.shoefitsadvisors.com/community-trust-is-critical-infrastructure/tag/Water+Strategy monthly 0.5 https://www.shoefitsadvisors.com/community-trust-is-critical-infrastructure/tag/Data+Centers monthly 0.5 https://www.shoefitsadvisors.com/services daily 0.75 2026-06-30 https://images.squarespace-cdn.com/content/v1/6a2b27b435d6a845efd69aba/01db7b64-47cb-48f4-a9b0-ea1fbbcc47bf/ChatGPT+Image+Jun+22%2C+2026%2C+12_40_19+PM.png https://images.squarespace-cdn.com/content/v1/6a2b27b435d6a845efd69aba/7ce6dc0d-0164-48ea-ac72-72ef173d70c1/ChatGPT+Image+Jun+22%2C+2026%2C+01_26_38+PM+%281%29.png https://images.squarespace-cdn.com/content/v1/6a2b27b435d6a845efd69aba/a4b15156-7cc7-45b3-8791-ff7590890000/ChatGPT+Image+Jun+22%2C+2026%2C+01_26_41+PM+%285%29.png https://images.squarespace-cdn.com/content/v1/6a2b27b435d6a845efd69aba/190a66ef-1090-460a-a9db-8367d9f04efb/ChatGPT+Image+Jun+22%2C+2026%2C+01_26_40+PM+%284%29.png https://images.squarespace-cdn.com/content/v1/6a2b27b435d6a845efd69aba/4124b0ee-06ce-4d05-9405-2c416746b585/ChatGPT+Image+Jun+22%2C+2026%2C+01_26_40+PM+%283%29.png https://video.squarespace-cdn.com/content/v1/6a2b27b435d6a845efd69aba/1bbddd3d-9c4c-4db7-869b-e5032c13e819/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/6a2b27b435d6a845efd69aba/1bbddd3d-9c4c-4db7-869b-e5032c13e819/thumbnail The Shoe Fits | Connectivity & Infrastructure Advisory Explore advisory services for broadband, fiber, telecom infrastructure, data center site planning, OSP strategy, due diligence, and project execution support.. https://www.shoefitsadvisors.com/book daily 0.75 2026-06-30 https://images.squarespace-cdn.com/content/v1/6a2b27b435d6a845efd69aba/271f982a-e0e7-4fd2-8429-76192c9ccf9c/ChatGPT+Image+Jun+18%2C+2026%2C+02_08_47+PM.png https://www.shoefitsadvisors.com/about daily 0.75 2026-07-01 https://images.squarespace-cdn.com/content/v1/6a2b27b435d6a845efd69aba/c5f77849-cb1a-49f2-9989-5b2faf804b81/linkinIn+Headshot.jpg https://images.squarespace-cdn.com/content/v1/6a2b27b435d6a845efd69aba/eac1278b-258c-43f1-95d4-96b183f53d04/ChatGPT+Image+Jun+18%2C+2026%2C+11_27_39+AM.png https://www.shoefitsadvisors.com/contact daily 0.75 2026-06-30 https://images.squarespace-cdn.com/content/v1/6a2b27b435d6a845efd69aba/ac9b2798-c6fb-4a5a-bf14-c3d3d58eb681/ChatGPT+Image+Jun+22%2C+2026%2C+12_40_19+PM.png https://www.shoefitsadvisors.com/advisory-investments daily 0.75 2026-07-03 https://www.shoefitsadvisors.com/home daily 1.0 2026-07-13 https://images.squarespace-cdn.com/content/v1/6a2b27b435d6a845efd69aba/b315dfe7-ab8d-41a9-9616-8d9b9c73f820/the-shoe-fits-advisors-logo.png https://images.squarespace-cdn.com/content/v1/6a2b27b435d6a845efd69aba/d64094e7-7db4-4670-b964-56dee61e020a/ChatGPT+Image+Jun+18%2C+2026%2C+02_08_47+PM.png https://images.squarespace-cdn.com/content/v1/6a2b27b435d6a845efd69aba/79484e13-733f-4c6a-bfb3-4b565dd8e3aa/the-shoe-fits-advisors-logo.png https://www.shoefitsadvisors.com/consultant-opportunities daily 0.75 2026-07-06 https://www.shoefitsadvisors.com/insights daily 0.75 2026-07-15 https://images.squarespace-cdn.com/content/v1/6a2b27b435d6a845efd69aba/4a0210f9-f183-47a1-89f1-ad3cadb9ee8c/ChatGPT+Image+Jul+15%2C+2026%2C+01_07_51+PM.png https://www.shoefitsadvisors.com/insightscommunity-trust-critical-infrastructure daily 0.75 2026-07-21 https://images.squarespace-cdn.com/content/v1/6a2b27b435d6a845efd69aba/2ae4f42a-0a23-46b1-9887-073c449ef97a/Blog+Series+1.png